Introduction to Digital Marketing: The Ultimate Digital Marketing Guide

February 24, 2022

Everything About Digital Marketing

The marketing practice uses digitalization mode to convey promotional messaging and measure its impact through the customer’s experience. In practice, Digital Marketing typically refers to marketing campaigns that appear on a phone, computer, laptop, or tablet. Marketing through digital networks can be done in many forms, including online ads, Search Engine Optimization, Paid Social Media Ads, Online Video, and other promotional practices. Digital Marketing is often compared to “traditional marketing”. In today’s world, the Internet is entwined with everything we do, Digital Marketing has immense importance in online marketing. Today, it has become an integral part of what any business means to its customers.

The blog is an Introduction to Digital Marketing which is the ultimate guide for online marketing. Take a look at the following topics related to digital marketing –

  • What is Digital Marketing?
  • Inbound vs Digital Marketing
  • Types of Digital Marketing
  • Why does your business need Digital Marketing Services?

So, let’s get started with this ultimate guide…

What is Digital Marketing?

Also known as Online marketing, Digital Marketing is the best promotional technique to connect with potential customers using the internet and other forms of digital communication. It consists of all marketing efforts to promote the product, service, or brand, on the internet. It influences online marketing strategies such as search marketing, email marketing, and mobile marketing to connect with current and forthcoming customers.

Inbound Vs Digital Marketing

When comparing Inbound and Digital Marketing, the importance of both is considered for some good reasons. However, digital marketing includes many of the same tools as inbound marketing like email and online content. Both exist to capture the attention of prospects through buyers’ interests and turn them into potential customers. Lets’ take a look into the difference between both these marketing forms.

Digital Marketing – It considers how every individual tool can convert prospects online. A brand’s having different digital marketing strategies may use multiple platforms to focus on drawing the customer’s interests to it.


Inbound Marketing – It is a holistic concept considering the goal first then looking at the best available tools to determine which will effectively target the audience. Then at which stage of the sales funnels should happen.

The most important fact to keep in mind about digital and inbound marketing is that as a marketing professional, you don’t have to choose between these 2. Although, they work better together. Where Inbound marketing provides a structure and purpose, on the other hand, digital marketing channel works towards the goal.

Now, you might have got clarity in mind for both of these.

Types of Digital Marketing Channels:

Digital Marketing has become widely important because of its extensive reach to audiences from across the world. There are many specializations within Digital Marketing Services as there are different ways to interact with customers. Here’re the best digital marketing channels that focus on brand and service promotion online.

Search Engine Optimization (SEO) – In the process of optimizing content, technical set-up, and reach of your website, SEO helps the website pages to appear at the top of Search Engine Result Pages for specific or targeted keywords. The foremost agenda is to draw the attention of visitors to your website when they search for a product or service related to your business industry. SEO executes the need for a user-friendly website, valuable, and engaging content, with credibility for other related websites and visitors to recommend you by linking or tagging. There are several ways to boost traffic on your website, including –

On-page SEO – This strategy focuses on the content that exists “on the page” of a website. Researching related keywords and utilizing them properly in content can make you rank higher on the search engine result pages.

Off-page SEO – This emphasizes mainly all the activities that take place “off the page” when looking to optimize the website. Wondering, what are these activities that are not on the page but affect your website ranking? Then the answer is backlinks and other promotional activities. The number of publishers that link your webpage and the relative “authority” of those publishers will affect your ranking for specific targeted keywords.

Content Marketing – Many of you might have heard the saying “Content is the King”. And there’s no denying fact that quality content is the fuel that drives your Digital Marketing strategies. Content Marketing implies the creation and promotion of content assets to generate brand awareness, lead generation, traffic growth, and customers. Creating content that is not promotional, but still educates and inspires people, is tough but worth the effort. Providing relevant content helps your audience to take you as a valuable source of information that they are seeking while surfing on the internet.

Social Media Marketing – Spending time on social media and watching entertaining videos is nowadays a hobby of everyone. Social Media Marketing promotes your brand and content on social media channels to increase your brand awareness, drive more traffic, and generate leads. Social Media channels like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest are widely used.

People nowadays rely on social networks as mentioned above to discover, research, and educate themselves about a brand before engaging with it. For social media marketers, it’s not enough to do activities on just one platform but to use each equally. The more your audience engages with your content, the more they would want to share it. This will ultimately lead them to become potential customers through a social media channel.

Pay Per Click – Pay Per Click or PPC is posting an ad on a platform and paying every time someone clicks on it. How and when people see your ad is a bit more complex. When a spot is available on a search engine result page or SERPs. The engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on several factors, such as Ad quality, keyword relevance, landing page quality, and the bid amount. Each PPC campaign has 1 or more target actions and they can be transactional or non-transactional. Making a purchase is a conversion but so is newsletter signup or a call made to your home office.

Email Marketing – Companies communicate with their audience through email marketing. Emails are used to promote content, events, deals, and discounts directly from people towards the business’s website. There are different types of emails you can send for an email marketing campaign, like –

  • Blog subscription newsletter

  • Follow-up emails to website visitors who downloaded something

  • Customers welcome emails

  • Holiday promotions to loyalty program members

  • Tips or similar series of emails for customer nurturing.

Do remember that not just any email will do bring potential customers. The best successful email campaigns must be relevant, engaging, informative, and entertaining. To succeed in email marketing, your emails should be based on these five core attributes including trust, relevance, conversation, coordination across channels, and strategies.

Why does your business need Digital Marketing Services?

Digital Marketing has become prominent largely due to its reach to a wide audience of people. It offers several other advantages too. There are many amazing benefits of availing yourself of the best Digital Marketing Services such as –

Extended geographic reach – Whether you post an ad online or market the brand online, everyone can see it no matter where they are limited to your ad geographically. This makes it easy to expand your business’s market reach.

Cost-Effective – Digital Marketing not just reaches a broader audience than traditional marketing, but also carries a lower cost. Be it newspaper ads, television spots, and other traditional marketing opportunities can be as high. They also give you less control over whether your target audiences will see those messages in the first place.

With our digital marketing services, you can create just an amazing piece of content that visitors to your blogs as long as it’s active. One can focus on an email marketing campaign that delivers messages to targeted customer lists on a schedule and it’s easy to change that schedule or the content marketing services if you need to do so.

Quantitative results – Whether your marketing strategy works, you have to find out how many customers it draws and the revenue it ultimately derives. But how do you do that with a non-digital marketing strategy? With digital marketing services monitoring results become simple and easier. Through the best digital marketing platform, you can automatically track the number of desired conversions that you get.

Easy personalization – Digital marketing allows you to gather prospective customers in a way that offline marketing can never do. Data collected digitally tends to be more precise.

Interact directly with customers – Digital Marketing in Jaipur will let you communicate with customers all across the world. More importantly, it lets you communicate with them to know their interests and preferences. It’s a great way to target your audience, which is even better than you have ever imagined. Interactivity benefits your customers as well. The level of engagement may increase as they become more active participants for your business.

So, that’s all about Digital Marketing which makes it specified that businesses in the modern economy need it to compete. One of the favorable circumstances of leading your marketing digitally is the straightforwardness, with which results can be followed and observed well. By choosing Digital Marketing, you can observe the customer’s response, gauge the fruition of your advertising, and enables you to plan the next marketing campaign more precisely and smartly.